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FOR IMMEDIATE RELEASE

CONTACT:
Stephane Perino
Agence Virtuelle
+44 (0) 207 534 02 02
stephane@agencevirtuelle.com

http://www.agencevirtuelle.com

Agence Virtuelle, Geneva Based e-Branding agency, Sets Up Operation in London

Internet Marketer Announces First Round Funding from Merchant Venture Investment, Volvo CEO Joins Agence Virtuelle Board

LONDON - November 14, 2000 (INB) -- Agence Virtuelle, the leading Swiss web consultancy is today announcing it is opening its operation in London to offer international companies a stepping stone for pan-European expansion. http://www.agencevirtuelle.com

Agence Virtuelle's aim is to combine emerging technologies with creativity, marketing and technical expertise, for instance, its client easyJet generates 90% online reservation due to search engine optimisation and e-promotion campaigns with Agence Virtuelle. Agence Virtuelle is in addition today announcing that it has received 5 million Swiss Francs in funding from European venture capitalist Merchant Venture Investment (MVI), a Stockholm-based investment fund. This investment will be leveraged to fund the pan-European expansion of Agence Virtuelle. In addition to its London office, the group is setting up an operation in Paris.

As part of its expansion across Europe, Agence Virtuelle has also appointed Volvo CEO Tuve Johannesson as a board member. Will Brooker, has been appointed to set up and spearhead business development activities in the UK.

Agence Virtuelle is unique in that it has exceptional control over its re-branding process, which takes in e-branding and e-promotion. The agency has a breadth of experience that you would be hard pressed to find elsewhere, says Stephane Perino, founder & CEO.

Agence Virtuelle is a multi-lingual team with multi-market experience offering a totally integrated service for online e-strategy and brand building working around seven key elements: consultancy, design, programming, hosting, positioning, promotion and maintenance. See http://www.agencevirtuelle.com/process.

The company focus is on global brand building. This is done by helping a brand maximise its visibility on all major search engines worldwide and creating specific campaigns aimed at the client's key target markets.

You need more than a good website to succeed online, says Will Brooker, Business Development Director, Agence Virtuelle. Having spent a fortune on a fantastic front end companies now need to generate traffic. And this is where Agence Virtuelle comes in - our seven-step approach means we provide a totally integrated service to develop and enhance a brand in the online arena.

Agence Virtuelle is today also announcing it has signed a contract with Club Med to provide the tour operator with three of its services - consultancy, online promotions and optimisation.

At the recent @d:tech awards, in Amsterdam, Agence Virtuelle won a bronze medal for its ebookers campaign, the best pop-up advertisement. To review the award winning banner ads go to http://www.agencevirtuelle.com/bandeaux/ebookers/index_fr.html.

Other Agence Virtuelle clients include Audemars Piguet, Ford, easyJet, ebookers.com, Unicef, Multimania, Damart, Salomon and WHO.

About Agence Virtuelle
Agence Virtuelle is a European internet integrator founded in 1996 and is focused on providing its clients a full scale integrated marketing package for online strategy and brand building built around seven steps consultancy, design, programming, hosting, positioning, promotion and maintenance. The company works for a number of international companies including brands such as Audemars Piguet, Ford, ebookers.com, Unicef, Multimania, Damart, Salomon and WHO.

Agence Virtuelle's pan-European headquarters are located in Geneva and in addition it has offices in Paris, London and San Francisco.