FOR IMMEDIATE RELEASE

CONTACT:
Christopher Sewell, President
Profit International
(301) 549-4146
chris@ProfitInternational.com
http://www.ProfitInternational.com/
http://www.BeginnersGuideToEcommerce.com/
http://www.mlmsecretsexposed.com/

Recent Dot.com Failures May Hurt the Growth of the Internet

October 26, 2000 (INB) -- Walt Disney's toysmart.com, Levi Strauss's online retail store, and Citibank's online banking service have one thing in common: they are all failed e-commerce websites. With such online failures, from companies that have very successful brick and mortar operations, can individuals with little business experience and small businesses build a profitable business online? http://www.ProfitInternational.com

"The failures we are seeing with dot.coms are the result of these companies applying brick and mortar advertising and marketing techniques that are not applicable to the online world," says Christopher Sewell, president of Laurel, Maryland based Profit International and author of BEGINNERS GUIDE TO ECOMMERCE. "People who want to start a business online should not let the recent dot.com failures scare them from starting their own online ventures."

Here are the seven key components Sewell says are necessary for online business success:

• Find a target market that has a specific problem it wants solved. This can be done by participating in discussion forums on the Internet.
• Make sure this target market has sufficient discretionary income to purchase products or services to solve its problems.
• Find or create a product that solves a common problem experienced by your target market. You must have exclusive rights to this product so you can control how it is marketed.
• Write a persuasive sales letter that shows potential customers the benefits of purchasing your product. Give a strong guarantee, bonuses, and payment options.
• Build a website that shows you can solve your target market's problems and that motivates people to buy.
• Drive large amounts of traffic to that website so your product is exposed to a large number of potential customers in your target market
• Build an ezine (electronic newsletter) for the long-term profitability of your web business.

To get more free marketing advice that helps e-commerce beginners to build a successful online business, visit http://www.BeginnersGuideToEcommerce.com/. The site also offers a free newsletter that provides informative advice to help e-commerce beginners build a successful business online and a free resource guide subscription of needed Internet tools and software.