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CONTACT:
Fiona Lintner, Editor
AudetteMedia
(541) 322-7307
fional@adventive.com
http://www.audettemedia.com

Audette Media Launches Discussion List Focused on Domain Name Issues

BEND, OR - February 6, 2001 (INB) -- Audette Media, http://www.audettemedia.com publisher of industry leading discussion lists for Internet professionals, announces the launch of a new discussion list focused on domain names. Internet marketing expert Lennart Svanberg who has been involved in the domain industry since 1998, will moderate the free list, published in both text and HTML versions. "The beauty of the domain name system is that one can brand a name all over the world without any sort of infringements," says Svanberg. "Owning a domain name is the equivalent of owning land in the "real" world. To have control over your domains is like having control of your property."

"As once the kings fought their battles over more land, we will now see Internet gurus fight over more domains," he says. "Our credo within the domain name industry is: 'the one who dies with the most domain names wins.'"

Svanberg plans to tackle everything from technical issues to basic domain strategy. "We'll discuss what characterizes a good domain, where to register, how to make domains more secure, how domain names affect searches in search engines. We'll tackle ICAAN issues, resolve conflicts and address basic domain name questions."

Svanberg plans to "inspire, enlighten and learn from a discussion list that is devoted to the central nervous system of the Internet." He says, "In 1985 the first domain was registered, think.edu, and today we have more than 30 million of them. I-Domain will follow the continued explosion of growth in domain names and be an essential tool for people to inquire more on the subject."

A native Swede, Svanberg understood in 1998 that having the best domains, getting high positions in search engines and designing web sites that attract returning visitors are the keys to Internet success. He has since started up numerous web sites about Internet marketing. His articles have been published in Computer Sweden and DomainNotes.com among others. He was also a driving force in the start-up of the IMS Conferences on Internet Marketing that takes place in Las Vegas, Copenhagen, Gothenburg and Berlin throughout 2001. Since 1998 Svanberg has worked as a webmaster for BTS.com and has increased the number of unique visitors to their web site by 2000%.

About AudetteMedia
AudetteMedia http://www.audettemedia.com, established in 1995, is the oldest and largest advertising supported publisher of discussion lists for Internet professionals. List moderators are experienced industry-leading experts who filter the information and knowledge that they receive from opt-in subscribers. Lists published include: I-Sales, I-Search, I-PR, I-Design, I-Wireless and I-Strategy, plus seven others. With over 100,000 subscribers, discussion lists published by AudetteMedia enjoy steady growth, due to the high quality of their content, which consistently delivers relevant and useable knowledge to the Internet professional community.